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Reed + Rader

  • Work
  • ABOUT
  • PRESS
  • CONTACT
  • INSTAGRAM

Alien Prom Queen

WithMonsters

WithMonsters tells the tale of a young girl who becomes friends with a forest troll.

It reminds us that special friendships can grow even during ecological collapse, emphasizing the importance of valuing our neighbors and the environment.

Direction, Photography, Styling, 3D:
Reed + Rader

MTV VMA'S

MTV VMA 2015 promos conceptualized, directed and edited by Reed + Rader starring the host Miley Cyrus. 
These appeared as television commercials, web promos and billboards.

Press

Nowness
Creator's Project
W Magazine
MTV
V Magazine

Luk.AI

Direction / Technical Direction

LukAI is Luka Doncic’s virtual avatar brought to life using a custom MetaHuman and AI tools in Unreal Engine 5. The interactive launch video was created for an 11,000 pixel wide video wall and played at NBA All Star Weekend.

Credits:
Production Company: Pyramid Three
Direction / Technical Direction: Matthew Rader + David Cihelna
77X EP: Behnam Karbassi
77X Creative Director: Polina Zakh, Chris Eyerman
Art Direction: Dyan Jong
Virtual Cinematography: Impossible Objects, Luc Delamare, İrfan Parasayan
Editor: Anthony Chirco
3D Artist: Victor Johnson
Motion Capture Studio: Tandon In The Yard
Motion Capture Team: Todd Bryant, Christopher Strawley, Derek Chan, Angel Mai

STEM IS EVERYTHING

Director / 3D: Reed + Rader

Client: Ad Council/ She Can Stem

Production Company: Pomp&Clout

Executive Producer: Ryen Bartlett

Head of Production: Kevin Staake

Producer: Russell Greene

Agency: Facebook

UGC Researcher: Anna Langston

AR Filter: Peter Puskas

Titles: Justin Harder

Sound: TJ Dumser

VO: Leah Arscott

EMERALD NUTS

Ad for Emerald Nuts.

My Favorite Bunny

Our daughter Enceladus made a card for the Easter Bunny and we loved it so much we made this video. 🐰

SPICY

Herve Pagez x Diplo - Spicy (feat. Charli XCX)

Directed by Reed + Rader

Production Company: Pomp&Clout
Executive Producer: Ryen Bartlett
Head of Production: Kevin Staake

Producer: Wojtek Stypko
Production Manager: Matthew Pittman
1st AD: Jesse Hays

Director of Photography: Boa Simon
1st AC: Mitchell Espinoza
2nd AC: David Bostrom
DIT: Grant Boutiette

Gaffer: Graham Wade
Best Boy Electric: Eddy Scully
Key Grip: Daniel O’Bryan
Best Boy Grip: Eric Truglia

Production Designer: Liam Moore
Art Director: Grace Surnow
Set Dresser: Megan Mantia

Stylist: Rebecca Grice
Stylist Assistant: Ariel Tunnell
Hair: Nicole Kahlani
Makeup: Danielle Kahlani

Truck PA: Eric Moore
Set PA: David Robles
Set PA: Kayla Hershkowitz
Set PA: Patrick Anthony
Moho Drivers: Joe Pires and Daniel Hausfeld

Post Production and 3D by Reed + Rader
Assistant 3D: Julian Chelo

Color by Company 3
Senior Colorist: Jaime O’Bradovich
Producer: Amanda Pilnik

Kool-Aid Retro

Client: Kool-Aid
Agency: VaynerMedia
Role: Director

Coach

DUBSTEP DINOSAURS 3D

Dubstep Dinosaurs 3D

A year in the making, Dubstep Dinosaurs 3D is the sequel to the prehistoric original of the same name. This project has been built completely in a virtual world using the Unreal Engine and continues Reed + Rader's bold adventure of sculpting virtual environments to create films. From trees to textures, the environment was created from the ground up along with the motion capture and textures for the characters. Take a journey back to Cretaceous times with us where the tunes were large and the dinosaurs raving. We aren’t fortunate enough to have audio recordings from the time of the dinosaurs but if we could take a time machine back and listened very carefully this is what it would sound like.

Reed + Rader is most well-known for our fun work with GIFs in fashion but a few years ago we decided to expand beyond collage backgrounds and into 3D. We started by experimenting with using gaming engines to design environments for our films. When people hear the word “game” as in gaming engine a lot of them think of simulated computer deathmatches and there is some merit in that because gaming engines are environmental and graphics frameworks for creating 2D and 3D games. However, we want to take gaming engines beyond shooters and use their power to create uncanny environments to tell stories. The original Dubstep Dinosaurs was conceived years ago as a scrolling music video of dinosaurs dancing on white backdrop (dubstepdinosaurs.html) and we wanted to make a sequel but this time completely in 3D. Ever since we can remember, people have always told us that they wish they could “exist” in an R+R world and originally we weren’t sure what that meant but now with the use of gaming engines we are starting to realize that possibility.

 

Dubstep Dinosaurs 360°

Interact with this immersive 360° version of Dubstep Dinosaurs 3D on YouTube 360. Explore by dragging your mouse around on your computer with Chrome or use the YouTube app for Android on your smartphone to look around. Rereleased in immersive 360° video, Dubstep Dinosaurs 360° takes you back to cretaceous times again.

Press

SHOWstudio
The Creators Project

 

SECH

Music Video: SECH - Se La Viral

Client: Spotify

Credits:

Director / 3D - Reed + Rader

Post Producer - Russell Greene

3D Character Rigging - Josh Reid

Matte Artist - Oliver Eid

Titles - Ali Ashgar Jamali

Chobani Gimmies

Directed by Reed + Rader

VP Executive Creative Director: Lisa Smith

Managing Creative Director: Michael Ciancio

Head of Production: David Isaac

Producer: Deanna Nolasco, Kristy Kelly

Copywriter: Betsy Dickerson

Project Manager: Pankita Desai

Production Company: Pomp&Clout

Executive Producer: Ryen Bartlett

Head of Production: Kevin Staake

Producer: Russell Greene

Line Producer: Zoe Katz

Production Supervisor: Maya Yergo

Production Coordinator: Octavia Pride

1st AD: August West

2nd AD: Pete Holevas

Director of Photography: Bob Blankemeier

1st AC: Kirk Nakamura

DIT: Yair Leventhal

Gaffer: Michael Keane

Best Boy Electrician: Chris Gould

Electrician: Phil Sokoloff

Key Grip: Neal Todnem

Best Boy Grip: Tony Sur

Grip: Dylan Kaplowitz

Prop Stylist: Cale Hughes

Makeup Artist: Robert Greene

Hair: Linh Nguyen

Stylist: Kelly Brennan

Stylist Assistant: Ebony Ugo

VTR: Mike Simo

Food Stylist: Lauren Palmeri

Production Assistant: Paul Williams

Production Assistant: Anthony Sierra

Production Assistant: Juan Agudelo

Production Assistant: Rafael Zabala

Post Production

Lead: Reed + Rader

Post Producer: Russell Greene

Animator: Mark Phillips

Generalist: Patrick McAvena

Modeler: Mark Yagos

Designer: I-Nu Yeh

Designer: Andreina Restrepo

Compositor: Mike Vidoli

Sound: Ethan Arlook

Mix: Mr Bronx

VO: Marin Stefanelli

VO: Elijah Fox

Talent

Taj Boyd Blaine

Alex Kostinenko

Aniya Gressman

Silas Olson

Leo Grebengeiser

Sienna Boccio

Suri Marrero

Monsters of Saturn

“Monsters of Saturn” is a film we made starring our daughter Enceladus. Come along as we chase after her favorite monsters!

CLIENT: Snap Spectacles
3D: Velvet Spectrum

Spark7 - 2Pacca

spark7 Twice The Nice campaign

Directed By Reed + Rader

Client: Erste Bank and Sparkasse

STELLA MCCARTNEY

POP NOW is an interactive project for Stella McCartney's POP fragrance where user's upload their face and enter Stella's virtual world. 
Pick a friend, create your world and get ready for an adventure.

SPOOKY SUBURBS

OK GRL / Power Puff Girls / Fyodor Golan

REINDEER CHILDREN

Spark7 - Bagaroo

Directed By Reed + Rader

Agency: Jung von Matt

Client: Erste Bank and Sparkasse

RAW PLATE OF EXPECTATIONS

Ruby the RabbitFoot - Raw Plate of Expectations

Written and Directed by Reed + Rader
(reedandrader.com)

Producer: Jill Silberstein 
Hat maker and wardrobe stylist: Dana Jo Cooley
black vest via: @doomisvintage
Choreographer: Ruby Kendrick 
Makeup Artist: Robert Greene

The Coding Train

Dubstep Dinosaurs Portraits

We aren’t fortunate enough to have audio recordings from the time of the dinosaurs but if we took a time machine back to prehistoric times this is what it would sound like. RIP dinos. You raved too hard.

#1-#3 in a series of NFT video loops starring characters from the Dubstep Dinosaurs universe. 🦖

Created in 2021 using cardboard, finger paints, motion capture and Unreal Engine.

Music sample from Vacate - Throw It Up

➡️ Available as NFTs on Foundation ⬅️

HYPER BON BON

Shoe campaign for Sophia Webster’s collection “Hyper Bon Bon”.

ROOMS

OK GRL / Jeremy Scott

Fireworks

BRAVE NEW WORLD

Brave New World is the first fashion film ever created with the Unreal gaming engine. From dirt and wood textures to circus tents and the performers this world has been hand sculpted by us in a virtual environment. We conceptualized and directed Brave New World as well as Art Direction, 3D and Environmental Design, Texture Art, Photography and Clown Costuming.


 

Press

Epic Games

The Creator's Project

Protein 

District MTV

Complex

Oyster

FOOD BABY

Food Baby Series
#1: Pizza Dad

OVER THE TOP

V Magazine

ENTRANCES

Collaboration with IMG.

The METAVERSE

V Magazine

ADIDAS STELLASPORT

SPOTIFY

GIF animations for Katy Perry's album "Witness" release on Spotify.

NIKE VAPORMAX

LOVE LAND

IMG Models

FLOWERS

V Magazine

MTV

MTV IDENT

LOL_NATURAL

VICE Magazine

ENCELADUS SEVEN

A Birth Story 360

We were inspired to make this 360 video by the birth of our daughter Enceladus on July 2nd, 2017.

SUMMER IN BLOOM

V Magazine

Fin

Original Song: Song A Day #331 (Dancing Fin) Jonathan Mann @songadaymann https://rmxd.songaday.world/

Originally owned by: 0xc643c9411a6b489e9833b16631140f42bbfcb6d1

Audio Remix by: Eclectic Method Animated by: Reed + Rader

LAND BEFORE TIME

A collection of promos for Sprout's "The Land Before Time" marathon. Dubstep Dinosaurs Kids.

CRETACEOUS RETURNS SIDESCROLLER

These videos were for "Cretaceous Returns" a solo show shown in London and New York City.

WINTER

V Magazine

FARFETCH

Happy Ever After Holiday campaign for Farfetch

VSKANECT

V Magazine

NAPTIME

NAPTIME is an interactive image. Follow the instructions and move your mouse cursor while over the image to control it.

DUBSTEP DINOSAURS

Original Dubstep Dinosaurs.  See here for the 3D animated sequel. 

SQUIDDIES

Squiddies is an interactive image. Follow the instructions and move your mouse cursor while over the image to control it.

HALLOWEEN

V Magazine

THE FAMILY

The Creator's Project

CRETACEOUS RETURNS LENNY

New York + London Winter 2012

Some of the videos from the show can be seen here: Sidescroller and Dubstep Dinosaurs

JOCK JAMS

V Magazine

FARFETCH

Once Upon a Time Holiday campaign for Farfetch

GRAMMYS

RECORD OF THE YEAR

GIFs for the 2015 Grammy Awards with MasterCard.

W MAGAZINE

ANIMAL CROSSING

The Creator's Project

HAPPY HARDCORE HOLIDAYS

for NOWNESS

SNAPPLE

Sounding Bee Championship

Snapple Re-enFACTments

"Real Fact" #685 "Dogs can make about 10 sounds, cats make about 100."

other

Alien Prom Queen

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WithMonsters

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WithMonsters_Thumb.jpg

MTV VMA'S

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Luk.AI

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LukAI_01.jpg

STEM IS EVERYTHING

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EMERALD NUTS

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Emerald Nuts

My Favorite Bunny

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SPICY

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Kool-Aid Retro

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Kool-Aid Retro

Coach

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DUBSTEP DINOSAURS 3D

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dubstepdinosaurs3d.jpg

SECH

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[SECH] 1 of 1 Se Va Viral 16x9 Final

Chobani Gimmies

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bestbirthday.jpg

Monsters of Saturn

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Spark7 - 2Pacca

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STELLA MCCARTNEY

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stellapop.jpg

SPOOKY SUBURBS

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slideshow13.jpg

REINDEER CHILDREN

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reindeer-children-cover.jpg

Spark7 - Bagaroo

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spark7 : Twice The Nice : Bagaroo

RAW PLATE OF EXPECTATIONS

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The Coding Train

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The Coding Train!

Dubstep Dinosaurs Portraits

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dub.jpg

HYPER BON BON

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StillFrame_07_2000x2000.jpg

ROOMS

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rooms.jpg

Fireworks

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Fireworks

BRAVE NEW WORLD

— view —

bravenewworld.jpg

FOOD BABY

— view —

pizza-dad.jpg

OVER THE TOP

— view —

overthetop.jpg

ENTRANCES

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wrestle2.jpg

The METAVERSE

— view —

themetaverse.jpg

ADIDAS STELLASPORT

— view —

SPOTIFY

— view —

spotify-katyperry.jpg

NIKE VAPORMAX

— view —

nike.jpg

LOVE LAND

— view —

slideshow12.jpg

FLOWERS

— view —

MTV

— view —

LOL_NATURAL

— view —

vicemm.jpg

ENCELADUS SEVEN

— view —

enceladusseven.jpg

SUMMER IN BLOOM

— view —

slideshow8.jpg

Fin

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fin.jpg

LAND BEFORE TIME

— view —

dinorawrbts.jpg

CRETACEOUS RETURNS SIDESCROLLER

— view —

cretaceousreturnssidescroller.jpg

WINTER

— view —

winter.jpg

FARFETCH

— view —

VSKANECT

— view —

vskanect.jpg

NAPTIME

— view —

naptime.jpg

DUBSTEP DINOSAURS

— view —

dubstepdinosaurs.jpg

SQUIDDIES

— view —

squiddies.jpg

HALLOWEEN

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halloween.jpg

THE FAMILY

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family.jpg

CRETACEOUS RETURNS LENNY

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cretaceousreturnslenny.jpg

JOCK JAMS

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jockjams.jpg

FARFETCH

— view —

onceuponatime.jpg

GRAMMYS

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grammys.jpg

W MAGAZINE

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w.jpg

ANIMAL CROSSING

— view —

animalcrossing.jpg

HAPPY HARDCORE HOLIDAYS

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happyhardcoreholidays.jpg

SNAPPLE

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snapple.jpg

other

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